Apparently not! Who would have thought a breast cancer campaign created by 4 individual corporate entities would continue its journey in the battle of raising awareness not for their own corporate benefit but just solely for the community? Who would have thought after 3 months of hustle and bustle, tears and joy, this campaign is still very much accepted by the society...including the celebrities?!
It was a sunny morning in mid November when I received a phone call from Adrian,...
Adrian: "Hi Cindy, this is Adrian.."
.
Cindy: "Errr... Adrian who?"
Adrian: "Adrian, Amber Chia's friend and ex-manager?"
Cindy: "Oh hi! Yes Adrian. What can I do for you?"
Adrian: "Amber will be launching her first personal calendar and she's
planning to do some charity. She told me she heard of your campaign
Passionately Pink and she wants to work with your organization..."
That was how it all started. A Supermodel wanting to work with us in such a noble way. How brilliant! Amber has even agreed to help our campaign by being our campaign spokeperson for 2009- Passionately Pink's first ambassadress! After weeks of discussion and planning, December 9th 2008 was the day history was made.
Amber's poster during the launch and press conference at Assunta Hospital
Sharon kicked start the event with a generous heart
Andy putting pen to paper to mark his official attendance
The official signing ceremony between the organizers of Passionately Pink and Amber Chia
Mr Choy, CEO of Assunta Hospital pinning the ribbon of life on Passionately Pink's first Ambassadress
.
Its official!
Amber launched her calendar entitled 'Amber's Sealed' at the same time
From left: Mr Choy (CEO of Assunta Hospital), Mr Charles Wong (Executive Director of Jaya One),
Ms Sharon Tan (Managing Director of Asia Assistance *hooray!*),
& Amber Chia (Model, Actress)
.
Thank you Amber, you are truly a beauty with a big heart
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